Healthcare Marketing

We oversee all aspects of healthcare marketing and lead management, from private medical facilities to patient recruitment for clinical trials, ensuring that every detail is attended to with the utmost professionalism and care.

Delivering Excellence in Clinical Trial Patient Recruitment

Clinical Research Advertising “CRA” is a division of JRM Advertising, Inc, headquartered in vibrant Miami, Florida.
CRA has played a pivotal role in the clinical trial patient recruitment marketing landscape since 2001. CRA has spearheaded hundreds successful campaigns for major pharmaceutical companies, reaching millions of people nationwide. CRA is dedicated to providing exceptional patient recruitment services to pharmaceutical research organizations, site networks, and private research sites.

• Patient recruitment • Clinical trial ads • Lead generation • Study enrollment • Research branding • Digital campaigns • Site engagement • Protocol outreach • Study awareness • Ad targeting • Trial optimization • Data-driven marketing • Multi-channel outreach • Patient diversity • Geo-targeting • Retention strategies • Study-specific ads • Regulatory compliance • Recruitment metrics • Health campaigns • Feasibility studies • Patient outreach • Enrollment retention • Investigator support • Custom solutions • Lead qualification • Funnel optimization • CRM integration • Nurture campaigns • Contact tracking
• Patient recruitment • Clinical trial ads • Lead generation • Study enrollment • Research branding • Digital campaigns • Site engagement • Protocol outreach • Study awareness • Ad targeting • Trial optimization • Data-driven marketing • Multi-channel outreach • Patient diversity • Geo-targeting • Retention strategies • Study-specific ads • Regulatory compliance • Recruitment metrics • Health campaigns • Feasibility studies • Patient outreach • Enrollment retention • Investigator support • Custom solutions • Lead qualification • Funnel optimization • CRM integration • Nurture campaigns • Contact tracking
• Patient recruitment • Clinical trial ads • Lead generation • Study enrollment • Research branding • Digital campaigns • Site engagement • Protocol outreach • Study awareness • Ad targeting • Trial optimization • Data-driven marketing • Multi-channel outreach • Patient diversity • Geo-targeting • Retention strategies • Study-specific ads • Regulatory compliance • Recruitment metrics • Health campaigns • Feasibility studies • Patient outreach • Enrollment retention • Investigator support • Custom solutions • Lead qualification • Funnel optimization • CRM integration • Nurture campaigns • Contact tracking

Your Clinical Research Advertising Agency

We're with you all the way on the journey to excel in recruiting for your early to late-phase studies. We'll create customized marketing strategies to make sure your site(s) get advertising budget necessary to reach your enrollment goals.

Clinical trial participants often discover research study opportunities through marketing sources, such as broadcast (radio/TV) and digital media. Harnessing the power of marketing is essential in achieving your patient recruitment goals.

Our Media Planning process involves a comprehensive market analysis to identify the most cost-effective methods for each unique trial. We understand that no two trials are the same, and we tailor our strategies to ensure that your message reaches potential participants efficiently and effectively.

Strategic Marketing Assessments

Our strategic marketing assessments evaluate your current efforts to identify opportunities for growth. We collaborate with your team to understand your goals, target audience, and competition. By analyzing key areas like branding, digital presence, lead generation, and customer engagement, we deliver tailored insights and a clear roadmap to align your marketing with your objectives, ensuring measurable results and sustainable growth.

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Promoting Diversity, Equity, and Inclusion (DEI) in Clinical Trials

At JRM Advertising (dba Asere Media), we recognize that diversity, equity, and inclusion (DEI) are crucial for clinical trial success. Our recruitment strategies help clinical sites engage underrepresented communities, ensuring trials reflect the population’s full diversity.

Why DEI Matters

  • Generalizable Research – Inclusive trials yield results that apply across demographics, broadening research impact.
  • Reduced Bias – Reaching diverse participants minimizes skewed data, improving research integrity.
  • Scientific Accuracy – Diverse representation enhances the reliability of trial outcomes.
  • Better Treatment Decisions – Data from diverse groups helps doctors make informed, personalized care decisions.
  • Targeted Treatments – Trials inclusive of all populations lead to more effective therapies for specific communities.
  • Regulatory Compliance – Diverse participant pools generate inclusive data essential for regulatory approval.

How We Promote DEI in Recruitment

  • Inclusive Targeting – We craft ads that resonate with diverse races, ethnicities, ages, and socioeconomic backgrounds.
  • Equity in Access – Our campaigns break barriers, ensuring fair access to trials.
  • Welcoming Messaging – We create culturally relevant, multilingual outreach that feels supportive and personalized.

Let’s build diverse, inclusive trials that drive better results for everyone.