The Agency

Empowering Businesses of all Sizes by Simplifying Today’s Modern Advertising and Marketing Innovations for the Past 2 Decades.

Getting the Word Out Since 2000

Modern Media Strategies Meet Timeless Determination & Resolve

JRM Advertising was founded in 2000 by Jack R. Mesa (aka “Cap’n Jack” radio promotions personality) as Apex WordOut Marketing. Evolving from traditional promotional tactics to a cutting-edge agency at the forefront of diverse advertising strategies. Our journey began with Jack’s radio roots in 1989, laying the foundation for the trust and resolve expected from an advertising and marketing partner.

We offer a comprehensive suite of services, including:

  • Traditional and Digital Advertising
  • Outdoor and Experiential Marketing
  • Social Media and Influencer Partnerships
  • SEO and Content Creation
  • Product/Service Placement
  • Brand Consulting
  • Strategic Marketing Consulting
  • Phone/Call Centers
  • Full Service Digital & Broadcast-Ready Productions

Our multidisciplinary approach ensures effective audience engagement across various channels.

Personal Touch: The Power of Face-to-Face Connections

Drawing from Jack’s rich experience with Paxson Broadcasting & Communications (now iHeart Media), we understand the irreplaceable value of personal connections. As the unofficial face of various radio stations, Jack had the unique opportunity to interact directly with listeners, gaining firsthand insights into audience composition and receiving real-time feedback. This experience harkens back to the golden age of radio promotions, where personalized interactions were the norm. We’ve carried this legacy into the digital age, ensuring that even in our modern campaigns, we maintain that human touch that builds lasting relationships between brands and their audiences.

Adaptability: Embracing Change and Innovation

We’ve successfully navigated through decades of industry shifts, not just keeping pace with new marketing trends and technologies but often leading the charge. Our latest leap forward is the strategic integration of Artificial Intelligence (AI) into our processes. AI empowers us to analyze vast amounts of data, predict consumer behavior more accurately, and create hyper-personalized content at scale. This technology allows us to optimize ad placements, refine targeting, and provide real-time campaign adjustments, ensuring our clients’ messages resonate more effectively with their intended audiences. 

By combining our human expertise with AI’s capabilities, we craft marketing strategies that are innovative and deeply rooted in human understanding.

MediaCentricity

Digital & traditional converge to offer our valued clients a complete portfolio of branding & direct marketing resources

Digital Media is undoubtedly an invaluable channel that must be part of any marketing plan, and JRM’s Digital Media staff of experts are among the top in the country.

However, inasmuch as Digital is king, Radio and TV must never be discarded for some advertisers. Although some critics label these mediums dead, the truth of the matter is that conventional broadcast media is still as strong and effective as ever.

JRM’s media buying and optimization services focus on mass reach, exposure and targeting, delivering successful campaign results for a variety of verticals.

We specialize in traditional mainstream media, such as TV/Cable and Terrestrial Radio. JRM Advertising utilizes the latest data on ratings, consumer listening trends and formats to define schedules that drive brand lift and response. Our national media buying power comes from very strong and solid media relations dating back to the early nineties.

Here are Some of the Vibrant Industries We Serve...

Clinical Research Advertising

Since 2001, JRM has been servicing the clinical research industry. We understand the unique challenges of recruiting for clinical trials and navigating regulatory landscapes. From targeted digital campaigns to strategic messaging, we offer comprehensive solutions to connect with potential participants and drive enrollment. Let us help you streamline your recruitment efforts and maximize your study's success.

Automotive Advertising

In the competitive automotive industry, capturing the attention of potential buyers requires a blend of creativity and strategy. Our agency specializes in crafting dynamic campaigns tailored to showcase your dealership's unique offerings. From captivating visuals to targeted digital marketing, we can help you drive foot traffic, generate leads, and increase sales. Let us be your partner in accelerating your dealership's growth and standing out in the crowded marketplace.

Political Advertising

In the realm of politics, effective communication is key to connecting with voters and winning elections. Our agency understands the intricacies of political advertising and the importance of delivering compelling messages that resonate with your constituents. Whether it's crafting persuasive campaign ads or managing your online presence, we offer strategic solutions to amplify your voice and advance your political objectives. Let us empower your campaign with impactful advertising strategies that make a difference.

Travel & Entertainment Advertising

In the ever-evolving landscape of travel and entertainment, capturing the attention of consumers requires innovation and creativity. Our agency specializes in crafting dynamic campaigns that inspire wanderlust and drive engagement. From immersive digital experiences to captivating social media content, we can help you stand out in a crowded market and drive bookings and ticket sales. Let us be your partner in elevating your brand and enticing audiences to explore the world of travel and entertainment.

Food Service/Restaurant Advertising

In the culinary world, enticing customers to dine at your establishment requires more than just great food – it requires strategic marketing. Our agency understands the nuances of food service advertising and the importance of creating mouthwatering campaigns that drive foot traffic and increase orders. From tantalizing imagery to targeted promotions, we offer comprehensive solutions to showcase your cuisine and attract hungry patrons. Let us help you savor success with effective advertising strategies tailored to your restaurant's unique flavor.

Medical Centers & Private Practice Advertising

In the realm of healthcare, building trust and awareness is essential for attracting patients to your medical center. Our agency specializes in crafting compassionate campaigns that resonate with prospective patients and highlight the expertise and services your center provides. From informative content to targeted outreach, we offer strategic solutions to connect with your community and drive patient engagement. Let us be your partner in promoting wellness and helping your medical center thrive in a competitive market.

Connecting Precision Targeting with Powerful Mass Reach

Broadcast (Radio & TV)

Digital/Social Media

Experiential/Grassroots

Outdoors

As published in the Miami Herald.

JRM (formerly Apex WordOut) at the forefront since 2000:

Hispanic Media Solutions: ASERE MEDIA by JRM

Our extensive & diverse marketing outreach options allow us to get your message nationally or position you locally in front of the growing Hispanic population, with precision targeting.
Visite ASERE Media >